THE VISUAL LANGUAGE OF HERBERT MATTER
DOCUMENTARY

THE VISUAL LANGUAGE OF HERBERT MATTER is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer's designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts.

The documentary directed by Reto Caduff ("Charlie Haden - Rambling Boy", "The Potential of Noise - Conny Plank") lets luminaries such as Robert Frank, Massimo Vignelli, Alvin Eisenman, Steven Heller, Elaine Lustig Cohen and others explain why Matter still matters. Through never-before-seen footage, personal photography and stunning graphic design work, the film explores the social and cultural impact of his personal visual langauge that influenced a whole generation of designer and artists.

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